E-Commerce & Marketing

Columbus Onlineshop: Achieving Goals Together

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Online store

The Columbus online store addresses established trading companies with annual sales of more than 10 million EUR and, if applicable, their own branch network. It is multilingual and supports up to 1 million items. Columbus has more than 20 years of experience in the development and operation of online stores with an annual turnover of more than 100 million EUR.

Essential features are:

  • Show branch inventories

  • Multiple languages

  • Discount system, B2C and B2B

  • Pricing modules

  • Marketing API modules

  • PIM software for product data and orders

  • Designed for 100 – 5000 orders per day

Columbus creates a modern online store, adapted to the design specifications of the retailer. It is controlled via interfaces from/to ERP and PIM for product data and orders.

The Columbus online store can also be operated in multiple versions (as second stores, etc.) to be represented with several brands on the market.

These brands already use the Columbus online store:

  • Have you mainly focused on bricks and mortar retail up to now?

  • Do you have some backlog in e-commerce and don’t want to lose time anymore?

  • Columbus delivers not only software, but the “digital DNA” for it.

  • Use Columbus Online Store instead of paying expensive consultants

  • Instead of building your own e-commerce department, just start with Columbus

  • Save the Head of E-Commerce and pay Columbus only for what you need

Columbus can advise your company comprehensively and bring digital expertise directly to the decision makers.

Unlike the usual consulting firms, Columbus’ team consists of experienced managers who have already successfully implemented and operated the offered services and products in other e-commerce companies.

Instead of wasting valuable time by hiring a “Head of E-Commerce” and then placing the majority of orders with agencies after all, Columbus offers to take care of the entire E-Commerce issue for you.

Differentiation:

  • Columbus operates your online store

  • Your already existing marketing department promotes the store

  • Your already existing purchasing department is sourcing the goods

  • Your already existing logistics department sends the orders (we recommend Columbus logistics services of course)

If you build your own e-commerce team, you’ll quickly spend a mid-six-figure amount a year just on salaries. Then there are the licenses and agency costs. With Columbus, you have everything from a single source – not from an agency, but from an e-commerce professional with his own track record.

«We chose Columbus because of their flexibility, the proactive thinking and a very good price-performance ratio – and we were surprised with their professionalism and reliability.»

Roger Bühler, CEO Franz Carl Weber

Optional modules

  • An online store also needs to be operated. This can be done either on the customer’s own servers or, as in most cases, on an external, professional, scalable infrastructure. Columbus offers cloud-based servers or the professional operation of online stores (or other applications) including service packages.
  • The services to be provided for operation as well as the uptime guarantees and response times can be individually selected by the Columbus customer and are set out in a separate Service Level Agreement (SLA).
  • An online store includes articles and their descriptions. Product Information Management (PIM) is a complex data maintenance task, which requires significant personnel efforts depending on the size of the assortment. (e.g. creation or linking of article data with pictures, videos, technical data, descriptions, etc.).
  • Depending on the chosen PIM system, the Columbus customer can hire individual employees or entire teams for this work. The Columbus PIM team is experienced and can handle different systems.
  • This service can also be obtained completely independently from the other mentioned products.
  • Supported languages are English, German, French or Italian.
  • Thanks to Columbus PIM you will be ready with your own team in the shortest time possible
  • The online store is ready, but the customers are missing?
  • Columbus helps you to create the marketing strategy
  • Thanks to performance marketing you reach your sales targets
  • You define budget and targets/KPI, Columbus orchestrates the campaigns
  • Columbus also brings your products to marketplaces like Amazon
  • Overview of costs and turnover at any time
  • Perfomance Marketing is one of the most cost-effective advertising options available
  • Are you looking for a cost-effective and functional extension of your back office teams? We can support you in the areas of finance (e.g. booking of supplier invoices, authorization of orders, accounting, etc.) or customer service (answering inquiries by phone or by e-mail).

Columbus also accepts pure consulting mandates. With over 100 years of cumulative e-commerce experience, the founders and other team members are happy to provide you with advice and support.

We answer your questions, promptly and without obligation.

«Columbus is our partner not only for the e-commerce platform, but also for omnichannel logistics and cross-border fulfilment – so we can focus on the customer.» 

Malte Polzin

CEO STEG Electronics

Lorenz Weber
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+41 44 561 61 30
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